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The Business of Watches [014] Baume & Mercier CEO Michael Guenoun Talks Strategy On The Eve Of The Brand's Sale By Richemont

Published on Wed, 4 Feb 2026 16:00:00 +0000

Plus, Adrian Barker of Bark & Jack stops by to talk business news and his first-ever watch collab with Christopher Ward.

Synopsis

This is a special daily dispatch episode of Hodinkee Radio recorded on day one of SIHH (Salon International de Haute Horlogerie) 2019 in Geneva, Switzerland. Host Stephen Pulvirent is joined by Ben Clymer, John Buse, and James Stacy as they discuss the first day of this important watch industry trade show. SIHH is the first major watch event of the year, where brands from Audemars Piguet to Cartier to smaller independents showcase their new releases for retailers and customers.

The team discusses their favorite watches from day one, with standouts including the Richard Lange jumping seconds in black dial, the Lange & Söhne Datograph Perpetual in white gold with a salmon dial, the Audemars Piguet 15202 in white gold with salmon dial, and various pieces from IWC's strong collection. They also highlight the elegant Cartier Privé Tonneau and the technically impressive JLC gyro tourbillon.

A significant portion of the discussion focuses on Audemars Piguet's major new release, the Code 11.59 collection—a completely new line with three new in-house movements designed to be more accessible than the Royal Oak. The team addresses the mixed online reception, comparing it to Porsche launching an SUV, and discusses whether the pricing strategy and design choices will succeed in attracting new customers. They note surprising highlights like the Hermès double moon phase and various Vacheron Constantin overseas pieces. The team wraps up excited about seeing the independent brands on day two, including MB&F, Urwerk, and Laurent Ferrier.

Transcript

Speaker
Stephen Pulvirent One of your guys has one. It's another January, which means we are here in Chile Geneva for the SIHH, the Salon International de Haute Hologerie, um pardon my terrible French, but uh it's really the first big event of the year on the watch calendar. It's where brands from Elonzona to Cartier to JLC to Panerai and then smaller brands like the Gronfelds and MBNF show the watches that they're going to be presenting to their retailers and their customers for the rest of the year. It's a chance to take stock of where the watch industry is and what customers are looking for. And this year's a little bit special too. The fairs, Basel World, and SIHH are both kind of in flux, and this year's SIHH is the last one for Richard Meal and for Otomar Pi Gay, who showed up with a pretty huge release for them, the Code 1159, which we're gonna get into a little bit in this episode but it felt important for us to do something different something a little extra this year so in addition to all the great coverage on the web and all the stuff we're gonna be producing real time on social media, we thought it would be fun to do some daily podcast updates. So you're gonna be getting a kind of mini episode today, the one you're listening to right now, and then another episode uh on Tuesday and a final episode on Wednesday where we'll wrap up the show. It's going to be different team members every day. We're going to try to provide you some different perspectives and give you a little bit of an inside look at the first important show of the watch calendar. I'm your host, Stephen Pulverant, and this is a special SIHH twenty nineteen edition of Hodinky Radio. All right, day one. Day one of SIHH twenty nineteen. Day one. Day one indeed. There we go. We got John Buse who just arrived in Switzerland this morning. Correct. I'm very happy to be here. We've got Mr. James Stacy who is filming us while we talk. You'll probably have seen the content he's making right now before you hear this. Aggressive contenting. Aggressive contenting. Wispy contenting. And then we've got Mr. Ben Climber here too. Hello, everybody. And Jack's back at the hotel making uh making some actual content while we do this. Is is Jack actually working back at the hotel? That's the question. I think so. Yeah, but we're making content too. So we're all working. So we are about to wrap up day one of SIHH, which if you've never been to a watch trade show, they're kind of weird events, right, Ben? Yeah, I I would say this is pretty weird. I mean just looking at the room right now, like it's weird. Yeah. We're in like a back like business center uh the spiral room right the spiral room yeah at the uh right at the uh pal expo in Geneva um akaK the convention hall next to the airport. Correct. Very glamorous convention hall next to the airport. They do make it look nice though. They do make it look nice. Yeah. So a little background on SIHH. So there are two basic trade shows of the year. There's SIHH in January and Basel World in March. That'll change next year when they both end up in April, I guess. But uh basically every January for the last number of years, uh, the FHH has has put on this show where the watch brands owned by Richmond as well as a handful of others uh show off their new wares and kick off the year. And we basically come here and we go visit all the brands and we see all the watches that you're gonna be able to buy and see over the next twelve months,
Ben Clymer right? Yeah, I mean that that's that's long and short of it for sure. And you know, to to give a little bit more context, the Basel World uh encompasses everybody from Patek Philippe to at the time or a few years ago we had everything from Patek to Paris Hilton. She had her own watch line for a while. I remember that. So Patek to Paris. Did we cover that? Uh yeah, Jack to this was pre-jack. Uh so I mean Basel is all of that plus basically anybody can go whoever wants to. The SHH is far more exclusive. Yeah. Uh the brands have to be approved by the FHH, which is which is the foundation of of Hoterology. Um and so this is a much fancier affair. It is one of a few So this is a pretty this is a pretty elevated I mean it is the most elevated trade show that I'm aware of in the world. There's like champagne flutes and fancy stu
Stephen Pulvirent ff happening all over the place. Correct. I watched all of my colleagues all wearing ties eat sushi for lunch and almost order beers, I gu
Ben Clymer ess. Maybe there were beers. Well there's one person here not wearing a tie, and that's because he's wearing a turtleneck. That's true. With a suit. That's and that is one S
Stephen Pulvirent JP Z. Yeah. Uh personal brand, right? Good to have a thing. That is your personal brand. It's mostly so I can show up to SIHH basically wearing pajamas. But um we're here for three days checking out the show. It'll take us that long. There's now thirty something brands. Uh used to be like twelve. Um and now it's a little more busy but um to kick things off today we visited what we visited autumnar piquet uh long and zona uh cartier fashion constant hermes iwC IWC uh JLC. Yeah. Uh we got through big ones. We got through a lot of big big brands today. So I thought it'd be good to to kind of kick things off. You know, it's first impressions day. Uh what was everybody's favorite thing they saw today? Maybe let's start I'm gonna put James on the spot first here. What's the coolest thing you saw today? I thought the Ricard Longa. I could see the watch in my head and then I totally blanked. Uh yeah, I thought the Ricard Longa was incredible. That's the jumping seconds. Yeah. Yeah, that watch is really, really nice. The black dial, it's still just under forty millimeters. Nothing wears. Like that's such a perfect size. And it feels like kind of modern and classic at the same time, and it's super legible, and then just has a little bit of extra color with the red. And uh I mean Longa does everything that they do, they do they execute at such a high level, but that watch is a special charm even within kind of their general vibe. Yeah, I agree. I think, you know, that's a watch that in its two other colorways looks, you know, I wouldn't, but it definitely looks a little a little old school, whereas this new one is is much more wearable and like there's almost something a little aggressive about it. Yeah. Uh Ben
Ben Clymer , how about you? Uh you know, I I think uh l the longensone uh perpetual calendar turbion, datagraph perpetual calendar turbion, in white gold case with kind of rosy pinky dial uh is really attractive, obviously great colorway. It's not as salmon, you know, which is a hot term as people would tend to think based on the press photos. It's the best looking movement in the world, as far as I'm concerned. You know, I loved it when it came out in platinum with a black-on-black dial. Uh this is a little bit more casual. Uh you know, I I don't wear a lot of black dials, I don't wear a lot of black, period. Uh so this works with my aesthetic really well. It's still a a big boy, it's beefy, uh but in terms of watch making that's that's a pretty fucking great watch. Uh to stick with the salmon theme, the fifteen two oh two BC climber to say in uh that is uh a white gold salmon dial fifteen two oh two, which how can you argue with? You basically need one now. I I might get one. Yeah. Ac actutuallyally, uh I I love it. Uh you know I,'m a big fan of the jumbo. I've got a perpetual with a salmon dial. Um uh that that one, you know, it there's nothing revolutionary about it in any way. It's just a it's a cool thing and that's kinda all it takes sometimes. IWC Killer Year. I think IWC is one of the strongest uh collections here. Just great commercial stuff. They do a bronze chronograph for sixty five hundred bucks or something like that. With an in house movement. Yeah. Yeah. Yeah. In house movement. But you know, I mean the it is in house for sure. I won't say that's not, but you know, everything, you know, in house doesn't mean super great. You know, it's it's it's a really great consumer grade movement for sure. You know, this is not comparable to Daytona movement or anything like that. But it's it's it is in house. Um Vashron, I mean it really it's been a pretty solid year around around around town. You know, it's not there's the obviously eleven fifty nine is is a big discussion point. Cartier did some great, really wonderful Cartier things, you know, stuff that it' justs like that's just them, you know. So overall, some some good stuff. But yeah, I mean the 15202 like I might actually buy. Sweet
Stephen Pulvirent . John, anything you're uh you're like itching to put a deposit down on? Well I I actually just left uh like the group presentation uh for AP and I have to agree with that Ben on white gold jumbo that's just with the salmon dial that's sweet. It looks I think better in person than any of the pictures even that I've seen. So definitely that. Also the the gyro torbion at Jaeg I love the idea of you waltzing into the office wearing a gyroterbion. Yeah. I mean I no I love that. I don't I don't know if I could wear that. Um I'd try it. But um you know, I think that it's a watch like that is just a reminder that like um JLC can like pretty much do anything. They they can I think sometimes when you look at you know, the sports watches that they make and some of like the simpler dress watches like reversos, you can lose uh at times lose sight of that.. Yeah So that was definitely a big reminder for me of of what they they are capable of doing. Um and then I haven't quite had a chance to see a lot of the stuff that you guys saw earlier 'cause I only got in around noon. Um you got off a plane and came to the show. Exactly. Yeah, yeah, yeah. I mean I I I did squeeze in a shower uh at the hotel. We all appreciate that. Yeah. And that's because one of your good friends got married this week. Exactly, yeah, yeah. Shout out to Isaac Gruber. There he is. There we go. Love you, Isaac. Woo! He uh got married in uh New York on Saturday and didn't want to miss it. Uh wow. Uh I mean not to rehash too much, but I think you guys have called out some of the the big winners. The fifteen two oh two, uh the Richard Longa, those those are both standouts for me. But um I think honestly one of one of my favorite watches is one of the simplest watches I saw, which is the the uh Cartier Privé Tonneau. Oh, it's the best. Uh they did two versions, rose gold, uh and platinum, and the platinum one with a sil like a silvered dial, uh ruby cabochon in the in the crown. It's like if I wore a suit more often than I do, it would be a must-have. It is so impossibly elegant. It's super thin. It's curved, so it sits amazing on the wrist. It's just it's the kind of watch only Cartier could make, and they handled every detail about as well as they possibly could. It's a good reminder of why in many ways Cartier is is the best at what they do. Yeah, I I really, really love that. And on the opposite end of the spectrum, the the IWC pieces been, which you mentioned, we had the chance to go shoot them in in Schaffhausen in December uh and I've been like itching to be able to tell people about them. Uh the new Spitfires are they're unreal. I mean you get great watches, great movements, uh they're really wearable, they're consumer friendly. These you know, these aren't watches that like everybody will see and enjoy on the internet and then ten dudes will actually buy them. These are watches that thousands, if not tens of thousands of people will buy over the next year and really enjoy, which is is great. I always love it when the brands even at a show like this that tends to be a little more elevated, uh when the brands put the same effort into consumer friendly watches that they do into the like, you know, high end collector service service stuff. Um, Ben, you already mentioned it, and I think it's something we definitely want to talk about, but uh kind of the big news heading into the show, which broke on Saturday, uh, is code eleven fifty nine by Ottomar Piget. Uh this is the new the new collection. It's meant to be a f a full collection, full complement of new movements, um kind of everyday sort of watches. They're not dressy. They're not sport watches. Um and there's there's definitely mixed opinions out there. So I kinda wanna, you know, maybe somebody, somebody here can kind of rehash the uh the state of affairs with feedback online and then get into what they Well I mean I haven't I haven't read through I guess all of the the comments on our site. But uh I would say that you know it they ranged from people being generally interested and supportive to uh really hating on those watches. Yeah. So I was the internet. It's the internet. So I was really interested just to see for myself what they actually look like in person um and not base any kind of judgment off of press photos, which is really all we had to go on at that point. Yeah. Um Yeah, but I you know, I just didn't I wanted to see with my own two eyes what the watches looked like. And um I will say that while um some of them maybe weren't my favorite watch designs. The uh the perpetual calendar with the adventuring dial was downright beautiful. Um Yeah, Ben, you had mentioned that one to me as a stand up. It's nice
Ben Clymer watch. It's a nice watch. I mean I think uh the the big issue with with the eleven fifty nine, I think, according to most, is is really the dial. I think everybody understands the need for a round case, right? I mean ninety-nine percent of the watches in the world have round cases. And so what AP did with you know integrating the the octagonal kind of mid-case uh is neat and like it it it makes a lot of sense. Um you know I I think you can't really criticize them for the idea for sure. I think you know the the dial on that eventurine perpetual is stunning. And but you put that that dial on just about any watch and it would be stunning. You know, it it's really special. And of course you know you can't knock AP ever for their movements. The movements in particular in the chronograph are are you know the best of the best. Uh so I you know, it it's really difficult to talk about this and and kind of like avoid the criticism, uh 'cause that is, you know, a big, big talk of of the town. Um but th you know, as as Jack said when he saw them, he saw them before everybody else, you know, th they really are much higher quality than the pictures would indicate. Uh you know, this is AP and they're finished like APs. Yeah. And that's something you can't take away from them. You know, the the design aspect of it, that's subjective, you either like it or you don't, you know, and so it's it's hard to really comment on that. But you know, it's one of those things where like the this is not I can imagine probably the reaction that AP was probably hoping for. Uh I know this is a really important launch to them. I know Francois was really excited about it, and it it is really different for them. Uh and when you have such an a icon, really an i you know, people use the word iconic all the time, but the Royal Oak in the Watch World is an icon. When so much of your business is based around this one icon and you try to to try to you know kind of duplicate that or replicate that, you you're
Stephen Pulvirent In some ways didn't matter what A P did, people were going to find a reason to hate this. Certain people. You know? It's it's people want the royal oak from A P and just in trying to do something different, they were kind of in inviting a little bit of uh of hatred. Whether it's warranted or not is a separate question. But I mean the way the way that I see it to some extent, and I'm I'm love to hear what you guys think about this because you you know have more experience in it than me is in some ways this is uh Porsche launching an SUV. Right. It's you know, they make they make a product that is so heavily loved by enthusiasts that it requires a high level of explanation to a brand new buyer. And I think that code eleven fifty-nine doesn't require as much explanation. Yep. It's a more accessible product for uh theoretically a new group of people. And you look at you look at a brand like Lamborghini with the URIS, the the sell the the like it's seventy percent conquest buyers. And you gotta assume maybe that's what they're going for with this code eleven fifty nine isn't isn't to get uh the guy that has a few Royal Oaks to buy another watch in the same price point. It's to it's to develop a new line. And so the fact that that people who are maybe on our comments or really deep into watches don't get it right now. It's gonna be a longer play than that. It took years for the Cayenne to officially save Porsche. And you know, I may maybe maybe
Ben Clymer that's the the kind of route with something like that. Yeah, in the in the range of people who were buying raw oaks, I guess it was my assumption. Yeah. The big the Royal Oak starts at fourteen seven, as far as I know. So it's literally double the price of an of an entry level Royal Oak. And that that is that's the part that that I don't maybe connect with. Yeah. You know, I think doing one of these in steel for twelve thousand bucks or whatever, I think that like okay, I get it. But I I think you're totally from a design perspective, I I get why they did it, of course, and that this is the cayenne. And as we know, as you just said, the cayenne I think at least, yeah. But yeah, I I I definitely I I agree with that for sure. But the the pricing I didn't there was that much of a disparancy. From the entry level. The thirty seven millimeter fourteen four fifty or what is it? That's a big jump though. It is. Uh it is. And so I think you know, to go to twenty eight thousand uh is is a big jump. But you know, aesthetically, you're totally right. Like this watch does not have to be explained to the banker that walks in that just wants a cool watch wants a nice watch, you know
Stephen Pulvirent ? Yeah, and I think I mean one of the big things with code 1159 is this set of new movements. There's three new calibers. It's an in-house uh self-lining movement, an in-house chronograph movement, and an in-house flying turbulence movement. And the idea was to introduce this collection as as essentially everything's new. Um and you know, I remember asking Fran Francois whether these movements would make their way into other other collections, and I got kind of a uh you know, probably down the road. And then we we saw the press kit for this year's SIHH and uh the new Royal Oak, the new entry-level 41 millimeter self-winding Royal Oak uses the same movement that is in the new code eleven fifty nine three hand and date watch. Um and I I think that's a pretty clear sign that the the sort of technical innovations that we're seeing, whether you eventually buy a code or whether you just want to stick to the royal oak, um the kind of technical benefits are are going to have knock on effects that everybody can kind of enjoy. You know? I think the chronograph is probably what most people are waiting for, right
Ben Clymer ? Yeah, in the Royal Oak for sure. I mean we've been using a P Gay movement since the since the earliest days, you know. So to have that really lovely new in-house chronograph in in the Royal Oak would go a long way. Um but I think also AP had some you know, we already mentioned the the salmon dial, AP had some really great kind of like peripheral releases, such as the 38mm Royal Oak. Yeah. Which actually didn't get to try on. I really wanted to. Uh the chronograph, right? The chrono, yeah. That's a cool I mean that's a neat thing. I agree. Absolutely. And it's PK movement, which is a quality movement. And uh so I I think that there's a lot of stuff to keep Royal people happy. You know, the that ceramic turbine, the the Feckle guy, uh and a bunch of other crazy stuff to keep the the the base happy. Uh and then we'll see what happens with 11y59. And frankl, speaking to people at AP, which I imagine are telling me the truth, uh, they they claim that sales are very strong. And the other thing to note also, and this is interesting, is that all the eleven fifty nines are going to their own boutiques. Right. So no dealers, and granted they don't have that many anymore, no dealers will get any eleven fifty nines. Aaron Powell And they're
Stephen Pulvirent making it's thirteen references and they're making two thousand watches total for the year. So it's it's still a pretty small percentage of their overall. They make forty thousand watches per year. It seems most of most of the really in demand stuff and the interesting stuff
Ben Clymer is going to their own their own controlled retail network. I mean we see that with that with other brands as well. I mean if if they know they can sell it, why not make a hundred percent of the margin instead of just you know forty percent of the margin. Yeah. Kind of to segue away away from
Stephen Pulvirent Code eleven fifty nine, um, although it may come back up in this, is um heading into the show, the watches, the watches we've talked about so far that were kind of our highlights, things like the 15202, things like the Richard Longa jumping seconds. Th these are watches that we know we knew we were gonna like them. Like it's no surprise that these are awesome and that these are our highlights. Uh have you guys seen anything today that, you know, you weren't expecting or that once you saw it in the metal kind of really really blew you away
Ben Clymer ? For me, uh the year mez, the the double moon phase uh is really beautiful. And you know, that that's a story that that Stephen wrote up. Uh you wrote up last night. And the response, I I was just scanning comments this morning before I before I got going. And the comments were overwhelmingly positive. I mean I didn't see a single negative comment. And this is a twenty five thousand dollar Ms watch, that's pretty whimsical, you know, it's pretty emotional. And our guys just loved it. And then I saw it. It was my my second appointment. I also loved it. Exclusive for him as uh it is perfect for them. Uh and Pierre Alexis Dumas is a big space guy, big science fiction guy. Uh and this really speaks to that. And it's it's a really beautiful, neat thing. Uh I I was a big fan of that one. I think the um the Ad Vash
Stephen Pulvirent ron, the overseas uh Torbillon was a was a good looking watch. Yeah. That blue dial was was really killer. And um that was one that I actually wrote up the introducing piece and b just based on the press photos, I n I knew that it was one that I might like, but I really
Ben Clymer would w would have to see it in person and uh I liked it a lot. Yeah the the overseas collection in general is one of those things that that's really kinda easy to forget about when you have Nautilus and and Royal Oak and you know et cetera et cetera. But then you see it and you realize realize that like, oh wait, like this is actually more compelling than those and less obvious for sure. And that Turbion in particular, that's the peripheral rotor turbulion, which is a fucking cool watch. You get to see the entire movement uh without having to to wind it. It's uh it's a neat thing. So I guess the first overseas turb
Stephen Pulvirent ion uh and also one of Yeah, I think it's the first seri like serially produced steel turbion from from VC. That's cool. Uh Cartier would have something in quartz, which like when you put those two things kind of gather, I kind of stopped listening to a certain extent. And then to see it in person, you know, these new uh Santos models, uh both for fairly small in size, one smaller than the other of course, and then they have one in like rose gold case on a gray leather strap and y as soon as you put it on your wrist it speaks for itself. Yes, it's still quartz, yes it's expensive for uh quartz, especially if you're investing in a gold watch. There's a quartz movement, but very charming. Yeah, I totally agree. I actually had another watch at Air Mez surprised me. I agree. The double moon looked amazing. Um but I also really love they have a skeleton that I'm going to be writing up probably tonight. Um that's just really cool. It's got this sort of like smoked uh dial. The dial's translucent. I thought it was the crystal that was smoked on that one. Okay. Then maybe it's crystal then. But you get this you get this sort of like smoky effect. You've got all the like traditional Airmes typography. You've got a really interesting open worked rotor. It's just it's it's a totally different take on on what AirMess has been doing the last couple years. Uh and I I really enjoyed it. It's a little like cooler and edgier, I would say. Um it's a watch I had no idea was coming. I hadn't seen anything about it and they pulled it out in the meeting and I was uh I was pretty excited about it. So tomorrow, day two, we're seeing a bunch of the independence tomorrow. We'll be seeing MBNF, we'll be seeing Urwork, we'll be seeing Resinance, um, and then uh a handful of the the larger brands that we didn't see today. Um but I wonder is there anything you've heard any buzz about or that you've you've read about somewhere that you're you're really looking forward to seeing tomorrow or uh or later in the week? Maybe we'll start with James on this one? I'd like to see I wrote about it uh you know they're offering uh now a full gold bracelet in the overseas on on the QP with the silver dots. Is it? It is also gold and that it's thin on a gold bracelet, like I think. I think you and I see them on uh Wednesda
Ben Clymer y. Yeah. We go back to check it out. So need a risha. You start wearing a tie, you want a full gold watch. Yeah. What's next?
Stephen Pulvirent Sky's the limit. James has been wanting a full gold watch for a while ago. Yeah. Um I'm pretty interested to see this uh new freak X from Ulyss Nard End. It's like a twenty thousand dollar freak. So it's significantly less expensive than when the what's it took all my energy to not respond. You're a twenty thousand dollar. Oh my god. Sorry. Um Jay Pole rent everybody. Oh my how do I how do I even respond to that? Um you don't Um so yeah, I'd like to see that watch. It's uh a bit of a I w I don't want to say watered down, but it's a toned down freak. It has a crown, it's a smaller size, um so probably more wearable to uh greater number of people and certainly more uh affordable. Yeah, I'd like to check that
Ben Clymer out. Sweet. Ben? Yeah, for me, you know, the I I haven't heard about anything from the independence that I think is that I really need to go see. I haven't seen the new Gronfeld self-winding watch. I'd like to see that. Yeah. But I kind of know what that would look like. You know, for me, I mean thinking about it in the way that I used to when I when I covered the show was like what do I personally care about? Like as in like I want to write a check for this thing. It would be I want to go see the 38mm AP chronograph. Yeah. Which I did not see today. 'Cause that that could actually be really compelling commercially and like it could be a fun thing to just like if you don't want to wear a Daytona or you can't get a Daytona, this could be a nice option for that. And I bet the pricing will be basically what a Daytona sells for in the secondary market. Right. That mak
Stephen Pulvirent es sense. Nice size too, uh in in that case. Yeah. Yeah, I've uh I've got a couple things, I guess. I'm I'm excited to see the new Laurent Ferrier in the metal. It's a weird shape. I'm not sure what I think of it. Um but I'm I think it's one of those watches that even though I'm kinda skeptical, if it's good, it's gonna be really good. It's not gonna be anywhere in the middle. Um and I'm very curious about what's going on with Richard Meal. Yeah. Uh It does. It's all bright colors. There's like pictures of lollipops and shit everywhere. It's really strange. Uh I'm very curious to see what's what's going on in there. I'm sure it's nothing nothing good, but you know, no just kidding. Um yeah, I'm I'm curious to check them out and
Ben Clymer yeah, just the independence are always always fun. Like, wow, like I didn't know that was a thing, you know, and th that's the beauty of of of the independence for sure. But I think overall it's been a pretty it's been a like kind of a commercial year. Yeah. You know, it's been like like you know, Vashron's doing overseas, like they'll they'll sell those. They're doing a fifty six turbion, they'll sell that, you know. Langa really nothing huge, huge new uh but just like nice iterations of existing movements that that are are pretty good. We didn't
Stephen Pulvirent talk about the fact it's the twenty fifth anniversary of the Longa One. Indeed it is. And they've got a twenty fifth anniversary lim
Ben Clymer ited edition that is is really nice. Yeah. Yeah. It's it's it's an it's a nice Longa one. You know, I mean I I I think I'd like to see a little bit more for the twenty fifth anniversary. I think we probably will. Yeah. Um but yeah, look, I mean everything Langa does is nice. You know, and and then there's almost no other brand that I can say that about, you know. Fair.
Stephen Pulvirent Cool. Well thanks for circling up, guys. I know we've got a lot to do, stories to go write, uh dinners to go attend and social media to go produce. So uh we're gonna go do that and we'll leave you here for today. But make sure to come back tomorrow. We'll have another dispatch. We're gonna be doing this uh Tuesday and Wednesday as well. And Wednesday we'll do a little a little wrap-up of kind of the the best of SIHH 2901 before we all uh hop back on planes back to the States. So thanks for listening. Thanks guys for being here and uh we'll see everybody tomorrow