The Business of Watches [008] Hind Seddiqi: The Driving Force Behind Dubai Watch Week¶
Published on Wed, 10 Dec 2025 16:00:00 +0000
The CEO of Dubai Watch Week reveals how she's grown the event to record levels in just a decade and how she intends to keep it intimate and accessible in 2027.
Synopsis¶
In this episode of "The Business of Watches," host Andy Hoffman sits down with Hind Sadiqui, CEO of Dubai Watch Week, to explore the remarkable evolution of what has become one of the watch industry's most important gatherings. Sadiqui, part of the Ahmed Sadiqui watch retail family empire, discusses how the biennial event has grown from a modest 15-brand showcase in 2015 focused on independent watchmakers to a massive fair hosting 99 brands and attracting a record 49,000 visitors in 2024—a 113% increase from the previous edition.
Sadiqui reveals the unique positioning of Dubai Watch Week as a non-commercial platform designed specifically for collectors and enthusiasts, distinguishing it from traditional B2B trade shows. The event features multiple components including the Horology Forum, master classes, a creative hub, and now a micro-brands section. She emphasizes how the show maintains its intimate, accessible atmosphere where attendees can directly engage with watchmakers and CEOs, making it arguably the premier watch-spotting venue globally. The CEO shares behind-the-scenes insights about the substantial investments required from both the Sadiqui family and participating brands, noting that many of their Dubai Mall boutiques rank as number one performers worldwide for their respective brands.
Looking ahead, Sadiqui discusses the challenges of maintaining quality and intimacy while managing exponential growth, including the possibility of implementing ticketed entry to preserve the caliber of visitors. She highlights successful innovations like the first CEO roundtable and the strategic decision to host the event near Dubai Mall. The conversation also touches on Dubai's emergence as a crucial luxury watch market, attracting 17,000 new residents monthly and numerous high-net-worth individuals, positioning the UAE as a market rival to established hubs like Shanghai. Sadiqui confirms plans to maintain the biennial format while implementing stricter participation criteria to ensure brands bring novel experiences and launches to each edition.
Links¶
Transcript¶
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| Andy Hoffman | Welcome to the Business of Watches, where Horology meets high finance, and each tip tells a story of markets, margins, mishaps, and mechanical mastery. I'm your host, Andy Hoffman, Senior Business Editor at Hodinky. In this series, we dive deep into the global watch industry, a place where centuries-old craftsmanship intersects with billion-dollar valuations, executive brand strategy, and investor speculation. From Swiss Valleys to Silicon Valley, we trace the movements shaping this uniquely resilient sector. Just how big is the business of timekeeping? Well, some estimates place the entire watch industry from ultra-luxury maisons to smart watches and micro brands at north of $100 billion globally. But behind that figure is a complex web of legacy, innovation, and ever-shifting consumer tastes and demand. This is the podcast for collectors, analysts, watch buyers, and sellers, and anyone who's fascinated by the intersection of wristware and wealth. Because if time is money, then money is most certainly time. So let's get down to business. On this week's episode of the business of watches, one of the most powerful women in the horology world. She is the chief executive officer of Dubai Watch Week, the extraordinary gathering of the watch industry that takes place every two years. In just a decade, she's overseen a dramatic evolution of the biennial event that some are now calling the ultimate watch fair. Started as a gathering to educate and inform locals about watches and for brands to learn about Dubai in the UAE, it's become a must-attend show for nearly everyone in the industry. Overseeing it all is Hin Sadiqi, part of the Ahmed Sadiqi Watch Retail family empire and in charge of the multi-million dollar budget for the massive fair. This year it hosted nearly 100 brands and a record 49,000 visitors, a 113% increase over the previous edition as collectors from around the world descended on the city in November. Her challenge now is to maintain Dubai Watch Week's intimate, candid, and relaxed setting, as more brands and visitors clamor to attend the next edition of the True Collector's Watchfair. A passionate collector herself who has made Dubai Watch Week potentially the best watch spotting venue on the planet. Here's our conversation with Hin Sidiki. So we are at Dubai Watch Week 2025. I am with Hind Sadiq, the CEO of Dubai Watch Week, who has kindly offered to join us and give us some insight about all that it takes to put on a massive event like this. Welcome. Thank you, And |
| Hind Sadiqui | y. Thank you for having me. Um it takes a lot. A lot of work, a lot of of passion, a lot of planning. And I mean like I said in my in my welcome speech, we started the moment we closed uh the bio watch week twenty twenty three. So two years ago. Two years ago and for twenty twenty seven we're going to start to take intent initial first intent of from brands that would like to participate in January just for us to be able to, you know, understand the number of interested brands that want to participate, the number of brands that want standalone booths, and then evaluate everything and see how we can redesign this venue. Because remember this is the first time we're on this uh Dubai Mall Birch Park venue. So behind the scenes we have a a list of things that we know next time we need to take care of but everybody so far is enjoying and they don't know more a lot of behind the scene and the operations of running a site like this. Let's ste |
| Andy Hoffman | p back for a second though and talk about for those who don't know what Dubai Watch Week is, what Ahmed Sadiqi is and uh the retailer here in in UAE and you know how long the show has been going on and what it is exactly that we're doing here. It's a watch fair. |
| Hind Sadiqui | It's a watch fair, it's a watch fair. It's it that's was created for watch collectors and watch enthusiasts. So when we created ByWatchWook, we had the watch collector in mind while we were designing the event and we started it in 2015, that's 10 years ago. And we started very small, we had 15 brands participating with us and our focus was purely independent brands when we first started. So the yeah, the first edition. Purely independent brands. And then we had the master classes and then we had our horology forum, which was a first for the industry. You never heard of people or from the industry talking to each other before the horology form existed in 2015. And then slowly slowly we gradually grew uh to become what we are today a platform uh where the watch community can come and gather and unite for the love and passion of of watchmaking and of virology. And the pillars of the Bi Watch Group don't include only the participating brands, but also the horology forum, the master classes, and the creative hub where the brands can come and showcase and launch or discuss anything they are free to talk about without the control that we have on the horology forum. Right. Today we have over ninety-nine participating brands. Ninety-nine participating brands. Yes, twenty-nine of them are new, and we have three new standalone booths outside. So a total of thirteen standalone booths outside. It's quite big. It's getting bigger by the day from 15 brands only in 2015 to this number. It's quite big. And what makes us different is we're a non-commercial platform. So there there's no selling that takes place during Dubai Watch Week. But obviously the brands and the Watch Workers come here and they meet people, they meet collectors, they meet retailers from around the world and they make business deals. That happens uh inevitably. It's just the the atmosphere is more relaxed and more casual you know than any other watch exhibition that happens around the world. And I've been hearing great feedback from all of them, like walking to all of them, even including the micro brands which is a section that we have for the first time where we're hosting micro brands and ultra niche brands as well in in the same section to give them an opportunity to participate because usually these brands are brands exhibition are very expensive for small, small names. We created this area and it's actually doing really good. |
| Andy Hoffman | Yeah, no, it's it's it's quite interesting. And and there's a huge gamut of uh of brands. As you say, ninety-nine brands. And I have a wa |
| Hind Sadiqui | iting list and you have a waiting list. Unfortunately, it's really sad to say because we'd like to accommodate as many as we can, but we do we still do have a waiting list. Trevor Burrus And so you |
| Andy Hoffman | know obviously it's to celebrate horology, to celebrate watchmaking, bring the watchmaking community together. But you know, why did uh the SADIQIS and this year is obviously the 75th anniversary of the company and and being the watch retailer that it is here in in the UAE. But why do we do this event really? I mean, you know, I mean what what what w why is it in in your interest to do it |
| Hind Sadiqui | ? So we started doing in the early two thousand we started uh taking our clients to the manufacturers to Geneva. In Switzerland, yeah. In Switzerland. So we were able to take small, small groups of people. And we used to take them because they always used to always tell us, but why are you so passionate about watches? Why do you love watches so much? So we realized that we see and experience things that they don't. Yes. Which is why we're so in love and like so mesmerized by this by this industry. So we started to create these small, small tours. And we used to take groups of six, maximum nine people to Geneva to see the manufacturers and to experience behind the scenes and to meet the watchmakers. And we used to see the change in their attitude and how they used to respect, you know, the the watchmaking and the watch brands more and understand why certain watches were expensive or priced at a certain price point. But then we realized okay we cannot do this for the entire um you know uh population that we have. So we might as well create something that has these elements that help people understand the industry better. And that's how Dio Twick was created, and that's why we have the pillars of of of the Orology Forum where they can meet and listen to the um you know the brands and the CEOs and the uh you know opinion leaders in the industry about the industry from business perspective, from you know uh what's coming up and all of that and topics of concern as well. And then the master classes for them to see the crafts that happen not only in watchmaking, but you know, we do enameling, we do engraving, we do a lot of classes, even not linked to watches typically or to the watch industry, but in in crafts in general. And that' |
| Andy Hoffman | s how we were created. To bring the community here, uh to bring that experience to them. What does it take money-wise to put on a show like this? I mean, 90 brands, how many thousands of people have come through the door? You know, why is it worthwhile to spend so much to make this happen? Aaron Powell |
| Hind Sadiqui | We look the main founder of the event is Ahmed Sadiqi obviously. And we used to invest the majority when it comes to building the biowatch because it's quite a big investment. And a lot of people would say, Why would you do that when you're not even selling? You know, like what's the point? For us, it's the way to give back. And we know that in the long term we will have the returns. We will see the returns. And we are seeing returns already. But today we're not the only people investing in building Dubai. Watch week all of the participants are investing with us and the booths that are outside are quite uh you know impressive in terms of quality and with this with there's hefty investments from the brands themselves. I cannot mention numbers in terms of the brands, but if there are some brands that would like to share with you the cost of their booths, I mean they're more free to do so. We can tell you the prices that we charge per square meter and all of that. So I don't have them at the top of my head, but then maybe we could uh we could send you the pack. What we hear from the brands is we're quite reasonable compared to the other exhibitions that they participate in. Some of them say you're more expensive, you know, it depends where they participate, but for us, we have a standard that we need to maintain. So the brands invest a lot with us as well to build this. But the investment from Sidi Key is quite quite a hefty investment. |
| Andy Hoffman | And you know, as you said, the one of the stated purposes of the show is to bring watchmaking to the population here. Talk about the the market in Dubai and the new AE and in the Gulf region and how it compares to the to the rest of the world and and where it is on that journey of of maturity. If we think of, you know, perhaps the UK market as being quite a mature market in terms of its understanding and its its establishment of watch reta |
| Hind Sadiqui | il Mm-hmm. Look, I think with us as retailers we also see the numbers of ranking of our boutiques with the brands that we work with and most of the boutiques that are with us here at Dubai Mall rank number one worldwide Interesting. So it will be their number one performing boutique worldwide. Single boutique. Single boutique, standalone boutiques. That's why if not, it's in the top five. If not the top one performing. Dubai is a very unique city, you know. The number of it's a very touristic city. The number of tourists we welcome is crazy. And then the number of residents. Two days ago I was reading an article and they said we have seventeen thousand new residents a month. |
| Andy Hoffman | That's extraordinary, the kind of growth that this city is uh experiencing and of course and I've certainly uh experienced and seen it with the with the traffic and all the |
| Hind Sadiqui | construction. Yeah, uh the traffic has gone crazy, but we understand now because w there are seventeen thousand new residents joint uh uh coming and living in Dubai and the number of high networked individuals who are here, the number of businesses that have moved and are established in Dubai as well, whether it's in the tech industry or it's in the business industries and all, it's grown tremendously. The safety, the infrastructure of the city is quite unique. And I think that's one of the things that everybody is looking for. The investment opportunities, the support that people receive from the government to establish businesses and to start businesses over here is quite generous. So and encouraging. Yeah. And and and we have taxes, but yes, they're they're low taxes. And what's nice is you yes, you're paying taxes, but you're also seeing what the city's doing with the money that it's getting, you know, they're making the city better, they're investing in making the city safer. We're building roads, we're building bridges, we're we're launching flying taxis. The country is investing a lot in that. So it doesn't make you feel bad if you're paying taxes because you know the money is |
| Andy Hoffman | is going to good use. And what do you think? I mean, yeah, you you said you have close to a hundred brands here. What are you hoping that these brands, some of them here for the first time, are learning about this market, about this local market and about the regional market and how it differs and what expectations and and what, you know, customers and clients need |
| Hind Sadiqui | from from I mean we want them to to start to understand that the region in the Middle East is quite an important market. And it doesn't only host you know the the the locals who live here but it attracts a lot of international visitors. I was speaking the other day to uh to two AP and they were saying they were c their target is to beat Shanghai. Wow. And they beat the numbers of visitors of Shanghai in day two. At the show here. At the at the Bay Watch Freak. It's quite a you were just there. It's quite a spectacular. It's quite spectacular. And the bet was actually on Shanghai and not on Dubai, you know. So I was think why are brands still looking down at the region, you know, when we really have the potential, the highest potential of of buying, of of doing business. So I think the brands are also many of them understand, especially the independent brands. They know they understand the importance of the market. And some of them who don't, I I hope that bioch is showing them the potential of the region and the potential of even tapping into, you know, high networks individuals who are ready to fly into right into the country to meet and to do activ |
| Andy Hoffman | ations with them. Trevor Burrus, Well, I'm surprised and I've certainly noticed I I was at the last Dubai Watch Week in 2023 and the number of international visitors, this time collector groups, people from outside, uh not just journalists, but um collectors and clients that have come in, uh are you noticing that that's really changed this year? And how are you gonna sort of deal with that going forward? Because I mean, you know, because the feel here and the accessibility and and the ability to just walk over to Roger Smith or to Rex Rex Sheppey and say hello, it's quite different in something. So yeah, how are you |
| Hind Sadiqui | gonna It's very different and it's part of the charm of the bio watch week that you can come here and you can see with the watchmaker and say and say hello to them. And the watchmakers are still enjoying that. So they really like it. They like this interaction. Whenever I get a chance to sit at our old G forum, you know, I look at the wrists around me and oh my god, I've seen watches that are crazy. Like the other day, there was this guy sitting next to me, he's wearing the FP Jordan hand, listening to a panel discussion. I was like, oh, okay, wow. And the same thing I heard from the brands you know they're saying oh my god the number of amazing watches we're seeing on Drists we haven't seen you know in any other exhibition so the safety element it shows you that people are so comfortable and so safe and they have watches in their pockets as well. So it's really um the safety element is extremely important. Number one show for watch spotting. Watch spotting exactly and it's the security is very high, but we do it the Dubai way, you know. Dubai has always has very high security measures put in place. So everyone is monitored, everything is monitored. We have a lot of police on site that people cannot feel like you go to the mall you're not going to see them because that's the way Dubai does things. They want everyone to feel comfortable but then they need to be rest assured that everything is being monitored by the police, you know. So you they are they look like civili |
| Andy Hoffman | ans. Indeed. And so you know that is part of the Dubai experience, as you say, that security to wear what one wishes and feel safe and comfortable. But not only |
| Hind Sadiqui | that, but also the hospitality and the way we welcoming people, the way we advertise for the event, you know, the it's free entry, it's you all you have to do is just go and register and and and come and enjoy your time, you know. Um we we are monitoring these things, I cannot deny that. We had a little bit of fear by being in this venue very close to Dubai Mall because of the number of visitors that Dubai Mall receives during the weekend, they receive like millions of people in the mall. So we were very worried that oh my God, how are we gonna welcome millions into the the exhibition and how so we had measures. We had already like plan A, plan B, plan C, how are we gonna start queuing? We had all of that put in place because it's a possibility that we will have an influx of people that we cannot accommodate. We have plans in place. And then once we conclude the event, we will have surveys running with the brands, you know, asking them about the caliber of people they met, you know, how they felt. And then we evaluate and then we see. If we need to become a ticketed event, we will become a ticketed event. You know, we will do whatever it takes us to keep the quality of visitors as well, you know, at the level of expectations from the participating brands. So all of this information we will gather only after we conclude the event. |
| Andy Hoffman | I see. And and so yeah, I mean, if it was a ticketed event, you know, is it gonna feel much different? I mean these are all things to consider. But you know, we we've heard from lots of the panelists and the participants, I mean Mr. Dufour from Rolex, which was you know an extraordinary get, as it were, to speak here. I mean, you know, why do you think that uh Jean Fleury Dufour agreed to uh give a presentation and speak on a panel here? And why do people feel so strongly about the show? I mean, you know, Francois Henri Banamias, I mean, he's compared you to some other well-known watch shows and said that you're doing it the best and that you're, you know, that everybody else has a lot to learn. Do you feel you're in are you in competition with other watch shows? And and and why you know um |
| Hind Sadiqui | why are watch shows so important? Uh we're not in competition with any with any watch show, let me answer this question first. We are the only non-commercial watch show that's happening. Even the copycats who came after us, you know, they are ticketed events and they're selling. If they're not a ticketed event, they're selling. So we're unique in that sense. When we create watch we can when we uh work on pro the programming for watch, we design it with the collector mindset in our minds and that's how we design. The other event is a business event. It's a B2B event that allows, you know, collectors to visit at the end of the week. It's a very different uh It's an extremely different setup and the entire exhibition there is not set up to welcome them and have them experience things the way we are here, open you know, for people to experience some of them go there, they can't even enter to the booth of the brands. They can only see the brands from the showcases, you know what I mean? So it's completely different. We do not compete and we actually try to collaborate wherever possible. You know, because the industry needs strong platforms to collaborate with each other. We have different mandates, but we're serving the same industry. So in that sense, I don't think we compete. And I and I hope that they don't feel that we are competing with them because we do things differently. And they're still needed because the industry needs them from a business perspective, for retailers, for them to place their orders and for all of that. Relationship building and networking with your representatives. So that's that's there. When it comes to Mr. DeFour, I think Mr. DeFour we're very lucky not only to have Mr. DeFour's trust and respect but of a lot of CEOs and and brands and that's thanks to Ahmed Sadiqi and what Ahmed Sadiqi is stands for, and the way Ahmed Sadiqi does business with these brands. They respect us, they trust us. And the way we've designed Horology Forum to be a neutral ground where we don't have any, you know I'd pushing anyone's agenda or anything we just keep it open and very, very transparent and non scripted. Right. I think also gives the speakers, not only Mr DeFour, the comfort to that you know this is neutral grounds and we can come and say whatever we want and we will not be disrespected in any way. |
| Andy Hoffman | But it also seems that the brands here I mean they don't get to just say their talking point and give their marketing message in the presentations and discussions. I mean you you want it seems you want to foster, you know, real discussions, real important topics of interest about the industry. Trevor Burrus |
| Hind Sadiqui | 100 percent. That's why we created the forum. And when we first created it, it used to have themes, you know. So the first theme was transmission of knowledge and the importance of how are we going to foster more uh young talent to enter into the industry? How can we have more watchmakers in the industry? So different topics. Today we go broader and we also tap into industries outside of watches so that to to see how we can learn from these speakers as well and from these other industries. We do have the creative hub where they're more than welcome to push their marketing agendas and that's usually a paid session so the brand would pay to book that session to do that. But all the panels of RLG forum are very strictly monitored by us. We receive a lot of pressure from participating brands saying we are participants, we've been with you for years, you've never invited us to speak. We say you're more than welcome to suggest to us, you know, if there's a topic you think that we should tap into, we should consider, if you if you know you can send us the biography of your speakers that you would like to propose and then we sort of pick and choose who can speak and who can't speak. Because if we don't do that, the importance of the forum is going to dilute, you know, it's and then the conversations change. And then we launched the first CEO roundtable that you you know kindly hosted and agreed to. And like I told you, when we're having lunch, we chose you before we chose the speakers or before we chose the CEOs because we needed a moderator who can run this conversation and who understands the business of the watchmaking and of the industry. And then when we picked and choose the CEOs, we wanted to also bring CEOs who were CEOs somewhere else, not only in the watch industry. You know, to show how someone like Elaria, someone like George Kern, who had backgrounds, you know, outside of the watch industry, how do they add value when they join the watch industry, you know? And I think you did great burning the conversation. People who have missed it can watch it on on the YouTube channel. Thank you for the opportunity. The conversation was really engaging. We did get phone calls of oh we heard this is happening, can our CEO the you know the PR teams can our CEO be on the stable and all of that. So so we said yes, maybe the next one. But for this it was the first time and I really want to thank the four CEOs who participated, you know, Elaria, Mr. Carhofle, uh George Kern and Julian for accepting |
| Andy Hoffman | . You know, in the maybe five years I've been covering this and show I've not seen uh it sort of interaction and uh and uh you know a CEO round table like that sort of unstructured. Yeah and each of them has a different |
| Hind Sadiqui | perspective and each of them is uh has their own challenges that they're you know trying to resolve and hopefully by discussing together, you know, they get to tap into the mindsets of other CEOs and maybe learn few things to help them implement in their |
| Andy Hoffman | in their own brands. Exactly. Because yeah, I mean it is a collective industry. If the industry doesn't work, you know, together collectively, that's when it's going to run into problems. So can you tell I mean specifically how many thousands of people are you getting in here every day? Let me open our dashboards and tell you what's happening live at the moment.. Yeah I mean, you know, hundred brands, five days. So we' |
| Hind Sadiqui | ve already crossed forty thousand. Yeah. So that we beat our twenty twenty three numbers by far. Our target used to be 3,000 visitors a day. On day one, we already had more than 7,000 visitors. Day two, we had 8,000 visitors. Day three, we had 10,000 visitors and yesterday we had eleven thousand something visitors. And we're not only monitoring w who is entering to the biochi but also how many visitors are going to each booth. I see. So so that we know which booth performed better and why. Is it because of the location they're based in? Is it because they're of the experience? Is it because of the marketing and communication they've done? And then we share this feedback with the participating brands and we say, listen, your booth was ranked number one, number four, number six and if we feel that there's no interest for these brands, we will not offer them the space again. No, that's interesting. You know, because we have to design it for the visitors to come and enjoy. Exactly. And so and so you have to make the cut. We've already been very strict asking people. So when we send you the document with the pricing of the booths and all of that, you'll see that there are criteria for participation. And the important things is you have to be either a first time participant or you have to come with a new launch a or a new collection or a new uh limited edition or you have to come with a new experience because the visitors don't want to see the same thing they've seen before. The journalists don't want to listen to the same things, you know, and the same launches that they've seen before. And they don't want to experience the same experiences they've already experienced anywhere else. So you demand, they make it novel and we demand and we make it very clear so that they understand the criteria requirements for participation. Aaron Powell |
| Andy Hoffman | And you know we, are here this year celebrating the seventy fifth anniversary of Akhmed Sidiki. How do you see uh you know, with these watch events, how can you measure though, um translate that into sales and into interest and watches and obviously you're the single seller and distributor of Rolex watches in the UAE, but I mean how do you see the impact of an event like this |
| Hind Sadiqui | then onto the business? We used to take the information from the retail team who are running the uh booths in internally over here and and ask them how many requests have you taken, how many people you have on the waiting list for certain things, and then if they have the names of the clients and they're part of the Ahmed Sadiqi database we monitor their purchases and see if if if they made the purchases or not. Now being here very close to Dubai Mall, it's been a little bit easier. It's a while. Yeah, so I've been going to the teams and asking them like have you received guests in the boutiques? And they have actually. Many of them are so happy that they were able to to to sell watches at the boutiques and Dubai Mall. But |
| Andy Hoffman | Interesting. You know, we're on the last day of the show here. What's the most important things you learned or saw or experienced at this event? And how are we going to see that, you know, for the next show, which will be you're still going to keep that two year |
| Hind Sadiqui | um for now, I think I think so because we always start planning in January, so there's no time now for to ask the brands to to create booths because uh January December, January, everyone goes on leave, so it's gonna be extremely difficult. But one of the things that surprised me to be honest is the number of serious watch collectors that flew in f just to attend the event. That I was really not expecting. And then the number of journalists who flew in on their own expense. You know, we used to struggle to invite journalists. I remember one journalist when we called in 2015, he said, Why are you inviting me to the desert to talk about watches? You know, and uh and today I can't accommodate, you know, the the journalists. Many of them are coming on their own expense to cover the event because they feel that they have to be here. The amount of retailers I saw on ground is also very, very interesting, you know. So there's so many things that, you know, I've seen that I'm trying to absorb and understand, you know? But it's all been very positive. That's a good thing. And and everyone's leaving happy, everyone is a bit sad that it's ending. But other than that, it's a success to see everyone smiling and enjoying their Aaron Powell L |
| Andy Hoffman | ast thing then, I mean most participants would see this as as a uh great success and and and such a you know a different experience than many other salons. So how are you going to keep that intimate, uh different experience going forward as there is will be s I'm sure more demand, more visitors, more people who want to come and experience. I already have a lot of b |
| Hind Sadiqui | ig groups that are like groups of people who came from other brands that are not participating that came for a tour and they're already asking, you know, oh, can I have this space next time can I have that space? And I'm like, we'll send you all everything. Please just send us your intent and we will look into it. We spend a lot of time on customer journey mapping and everything and from the communications to the first point of entry to what where they're gonna walk, what are they gonna see from So we keep encouraging the brands to come with new experiences as well. So that's always in the back of our minds. And then when we plan it, we say we have to plan something we know we're going to enjoy and we're going to like. So we have that in mind as well. So we always want to make sure that it's fun. I don't think we can go bigger than this for for a few years because already it's too big and I'm missing seeing a lot of, you know, the press and our friends and you know, because it's so huge we miss seeing each other. So I don't think if we are in a bigger space it'd be a a good thing. It will dilute this community feeling that we're f we're still feeling. It's just a little bit spaced So my promise is we're not gonna go bigger because we're this we're we have to be in this space for the next two editions. Great. Anyt |
| Andy Hoffman | hing else we should be thinking about Dubai watch week? Congratulations and thank you for for for hosting us and and for putting on what is a singular and different kind of event |
| Hind Sadiqui | in the watch industry. Because it's very important for us to know how to move forward. And actually, I'm hoping that the new Dubai Watch Week Advisory Committee will also play a role to bring a little bit of fresh mind because we've always been internally working on this event. So a little bit of perspective from outsiders I think will add a lot of value. |
| Andy Hoffman | That's great. We'll leave it there and let you prepare for the end of the show and then maybe some rest afterwards and then get ready for the next one. Yes. Thank you very much. This was fun. Thank you very much. And that's the business of watches for this episode. We hope you enjoyed. Please head on over to hodinky.com where you can join the discussion and leave any comments or questions about this episode or the business of watches in general. Who knows, we might even answer your question on a future episode. Thanks for listening and see you next time. We'll be back in two weeks with a fresh episode of the business of watches. Until then, I'm Andy Hoffman and I'll see you on hodinky dot coming out of the |